How AI Understands and Classifies Search Intent
AI does not classify search intent based on keywords.It classifies intent based on uncertainty, risk, and decision context. Modern search systems powered by LLMs don’t ask: “What type of query is this?” They ask: “What is the user trying to decide, and how safely can I resolve it?” This is why visibility today depends on […]
Why Traditional Keyword Research Fails in AI Search
The short version Traditional keyword research fails in AI search because AI systems don’t retrieve pages based on keywords,they generate answers based on understanding. Keywords describe how users phrase questions.AI cares about what decision the user is trying to make. In AI-driven search, optimizing for keywords without optimizing for intent resolution, entity clarity, and answer […]