What Is Search Intent and Why Is It Important for SEO?
Search intent is the underlying decision or uncertainty a user is trying to resolve when they make a query. In traditional SEO, intent helped search engines rank pages.In AI-driven search, intent determines whether your brand is used at all. Today, search intent is no longer interpreted only by Google’s ranking algorithm. It is interpreted first […]
What Is Conversational AI Search? Transforming How Users Find Information
Conversational AI search is a search experience where users interact with AI systems through dialogue, and the AI generates answers directly instead of returning lists of links. Tools like ChatGPT, Google Gemini, and Perplexity don’t retrieve results,they interpret intent, synthesize information, and deliver decisions. This fundamentally changes how visibility works. You no longer “rank” for […]