What Is Brand Mention Link Building & Why Is It Important?
Brand mention link building is the practice of increasing how often—and how clearly—your brand is referenced across the web, even when no clickable backlink exists. In the age of AI search, mentions often matter more than links. Large Language Models (LLMs), AI assistants, and generative search engines don’t rely on hyperlinks the way classic Google […]
Search Intent in the Age of Answer Engines: How AI Interprets User Queries
What’s changed Search intent no longer belongs to the user alone,AI now interprets it first. In the age of answer engines, AI assistants and LLM-powered search systems don’t simply match keywords to pages. They reinterpret user queries, infer intent, and decide what kind of answer should exist,often before a brand is ever considered. This is […]