Why Brand Visibility Is the New Ranking in the Age of AI
What changed In the age of AI-powered search, ranking pages matters less than being mentioned. Generative AI systems don’t reward who ranks #1, they reward who gets referenced, recalled, and reused.Visibility has shifted from links on a results page to presence inside answers. This is why brand visibility is the new ranking. If your brand […]
How Google’s AI Overviews Is Reshaping Search Results
What’s actually happening Google’s AI Overviews are transforming search from a ranking system into an answer system. Instead of rewarding the best-optimized page, Google now: This shift fundamentally changes how visibility, authority, and growth work in search. If your strategy stops at SEO, you’re optimizing for a system Google is actively deprecating.If you want visibility […]